What We Do

We are America’s leading experts in helping business provide an excellent customer experience and the tools to build loyalty. Our services range from strategic positioning, internal communications, to teaching sales and service teams on how to successfully retain women. Our proprietary insights, processes and techniques are field-tested and experience based with significantly good results. We deal in facts, not theories.

And we’ve proven time and time again that success in building share and loyalty among women targets also results in increased sales and loyalty among every client or customer. As we say in our ground-breaking book, Winning the Toughest Customer: The Essential Guide to Selling to Women, and confirmed through a co-commissioned gender based survey with the Wharton School, “when you meet the needs of women, you exceed the expectations of men!”

Business Case: The Women's Marketplace

  • Women are the sole decision maker for 65% all household purchases.
  • Only 2.1% of these women indicated that males were the sole decision maker.
  • Joint decisions were made 38% of the time, indicating that women make or influence 98% of all consumer purchases.
  • Women are responsible for 90% of healthcare decisions
  • Women purchase 50% of new cars and 53% of used cars
  • 1/3 of all auto purchases are controlled by women without the influence or collaboration of others.
  • Men make 18% of the car buying decisions without the influence of a women, indicating that women are the primary purchaser and influencer in car buying decisions.
  • Women spend an average of 4.5 months researching online and in person prior to purchasing a vehicle
  • Women will visit 3-5 retailer before purchasing a large ticket item
  • Women will end up with the family wealth 90% of the time
  • Women rule the internet in social media and reviews
  • Women spend $300 billion annually on maintenance and repair
  • Women are natural word of mouth marketers and will help build your business through referrals 5X greater than men.
  • All told, women have full or partial say over a staggering $80 billion worth of spending on cars. (Source: - MedeliaMonitor, Voice of Women Survey April 2011, Forbes.com 2010, Road and Traveler Magazine 2010)

Our Products & Services

Medelia Inc., the leader in helping corporations increase market share of women, offers an extensive menu of programs and services to empower every division down to your retailer sales force and employees. Our combined goal is to support the success of your brand among the number one consumer - women.

Our Consulting Services:

Our consulting programs are designed to produce immediate results as well as lead to long-term success. Our mission is to get more women to see the relevance of our clients as their partners to enrich their lives and well-being. In short, our combined goal is to help our clients create a unique value proposition among customers so they become the brand of choice. These services may include a corporate assessment of their current customer experience strategy, which leads to providing recommendations on internal employee communications, customer experience training, brand positioning, marketing and communications materials, sales and customer service protocol, environment, offerings, etc. Or tap into our vast experience in best practices so our clients will avoid the common trial and error process. Our expertise makes us the proven partner of choice to companies seeking results that can showcase both internally and externally. End result is the same, to become the recognized brand of choice among women and all customers and increase revenues.

For those clients who need a master plan of action we recommend the strategic assessment program. Medelia reviews your company’s current business strategy, conducts primary market research among your key stakeholders, analyze findings and delivers a strategic plan of action for management and recommendations for implementation.

As a result Medelia develops a strategic plan for increasing revenues, increasing employee satisfaction, increasing customer satisfaction., benchmarking brand positioning versus competition, proposing metrics to evaluate program success, and developing a market expansion plan.

Corporate Consulting Services:

  • Customer Experience Assessment
  • Brand Assessment
  • Environment Assessment
  • Online Assessment
  • Marketing and Communications Assessments
  • Target Market/Diversity Strategy
  • National and regional execution strategy
  • Proprietary Research
  • Sales Effectiveness Review
  • Employees Satisfaction Audits
  • Mystery Shop Audits
  • Metric to determine ROI

The key to sales and loyalty among women and all customers is effective communication. Medelia works closely with your team to elevate your ROI.

Medelia’s Consultation services will assess your brand experience and communication strategies and recommend ways to drive engagement, sales and loyalty Our WomenCertified Panel allows us access to proprietary consumer insight and research. As a result we will support the development of an actionable strategies and turn-key program, taking into account the critical importance of establishing metrics to measure success.

Our Consulting Services:

Securing, gathering, reviewing and researching trends that support our clients, WomenCertified® will conduct proprietary research to measure women consumers’ experiences in the buying process and track the following trends:

  • Service Expectations
  • Customer Satisfaction
  • Attrition
  • Customer Service Levels
  • Loyalty
  • Brand Appeal

This broad-scale research index will provide a fresh opportunity for companies to investigate their market performance and to realize that their sales may be suffering, despite high customer satisfaction ratings, due to low customer satisfaction among women. With the FCSI, we will give our clients deeper insight into their business, show them how they rate within their industry and compare them to their competitors.

This invaluable research clearly and decisively defines a higher standard of customer service, not only for women but for all consumers. The FCSI provides the benchmarks your company needs to determine how to focus your resources on the service areas that mean the most to your customers.

When you meet the needs of women, you exceed those of men

Women hold the keys to the modern marketplace, influencing more than 83% of all purchasing decisions in the U.S. Do your sales and service associates know how to capture and maintain her attention and her business?

Medelia’s proprietary WomenFriendly® Training Programs are proven to increase brand preference, sales and retention among women. Our highly interactive format makes learning fun and enhances learning retention. In addition, we offer a range of keynotes that continue to be in great demand and live up to our reputation of being by far the best in the business.

Medelia Selling to Women Training Programs:
Sales and Customer Service Training
  • Level 1 to advanced sales training
  • Training reinforcement tools
  • Interactive online training
  • Selling to Women Online series

Train the Trainer Program

Call Center Training Program

Sales and Customer Service Training

  • Level 1 to advanced sales training
  • Training reinforcement tools
  • Interactive online training
  • Selling to Women Online series

Corporate and Client Keynotes

Delia Passi, Leading Women’s Consumer Advocate









Medelia, Inc.
3325 Hollywood Blvd.
Suite 503,
Hollywood, FL 33021
954-922-0846 Phone
954-922-0847 Fax

Women’s Choice Award by WomenCertified®
Women helping women make smarter choices!

Women hold the keys to the modern marketplace, purchasing over 73% of all consumer products and services and influencing 90% of all household decisions, according to a 2011 national survey by WomenCertified Panel, the voice of the female consumer. With competition ever increasing, consumers' demands for quality products and services continue to rise, leaving businesses anxious to create a competitive edge by differentiating themselves. WomenCertified recognize companies who meet or exceed the female consumers’ standards of customer satisfaction with the Women’s Choice Award!

Companies qualify for the Women’s Choice Award based upon female consumer satisfaction survey scores and their propensity to recommend your business or brand. Once a company meets her high standards they receive the Women’s Choice Award. Those companies have the opportunity to purchase an annual license to use the accolade in their marketing and advertising materials.

In addition to receiving the Women’s Choice Award, businesses recognized by WomenCertified also receive:

  • WomenCertified eNewsletter with communication, training and marketing tools
  • Exclusive research on how to increase sales and customer satisfaction
  • Company profile listed on the searchable online WomenCertified Locator
As a sign to consumers that you are a brand of choice among women, the Women’s Choice Award helps your brand to capture her attention and gain her trust before she even walks through the door. In today’s cluttered marketplace, the Award provides a new level of differentiation that can only come with superior service, a solid reputation and brand preference.

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